Travel’s creative gap: new research shows why the sector is falling behind on paid social

Breaking Travel News - Nov 7, 2026

Travel brands trail other categories on Meta and TikTok because they show most travellers the same few ads, on platforms that now reward variety, according to new research from technology-led performance and creative agency Nest Commerce. The study, conducted with research firm NewtonX, surveyed 54 senior travel marketers in the UK, Europe and the US, including major airlines, international hotel groups and leading online booking sites.

Read full article

More News

Kick Connect
About Us

Kick Connect publishes a comprehensive overview of the latest news and theories on science & technology. We also report accurate news with a unique perspective on the world around us.