Ireckonu calls for unification of fragmented data to unlock revenue potential

As World Tourism Day approaches this weekend (Sunday, September 27, 2026), Ireckonu, the leading Hospitality Customer Data Platform (CDP) has called on the industry to unify data for the benefit of both guests and hotels. A recent study by Ireckonu found that hotels are missing out on the opportunity to re-engage up to 20% of guests due to the fragmented nature of accurately capturing their data.