New hotel reservation analysis raise questions about guest experience and lost revenue opportunities

Lobby, the Artificial Intelligence (AI) platform that automates complex booking operations across suppliers of travel, hospitality and experiences, has carried out several analysis of reservation workflows that reveal a consistent pattern and challenge some common assumptions within hospitality. For years, hotels have focused on reducing reservation response times and on increasing conversion rates, as well as operational efficiency. According to Lobby’s analysis, the actual weaknesses in this part of the process are related to information, guest intent and the commercial opportunities lost between request and booking.